Southwest Airlines

I.SOUTHWEST AIRLINES 1.COMPANY PROFILE With 40 years of redevelopment, south-west Airlines Co. (Southwest), a low-f are major(ip) national air duct fear, continues to differentiate itself from other low-fare carriers--offering a reliable product with exemplary node attend. Southwest was collective in Texas and commenced customer Service on June 18, 1971 with three Boeing 737 aircraft multitude three Texas cities - Dallas, Houston, and San Antonio. Today, Southwest is the nations largest carrier in terms of originating home(prenominal) passengers boarded serving 72 cities in 37 states. On whitethorn 2, 2011, Southwest Airlines completed the acquisition of AirTran Holdings, Inc., and now operates AirTran Airways as a wholly-owned subsidiary. Southwest has among the lowest cost structures in the domestic airline industry, consistently offers the lowest and simplest fares, and has one of the best overall client Service records. LUV is our stock exchange symbol, selec ted to represent our home at Dallas Love Field, as well as the theme of our Employee and guest relationships. For the 38th consecutive year, the Company was profitable, earning $459 million 2.PRODUCT Southwest endure to the service industry, specifically the Service Factory based on the Service Matrix of Schmenner.

Their product is travel and they compete not hardly with other airlines but also other modes of transportation. Their brand customers are as follows: cost- and value-conscious consumers. mostly male small business executives travel scam distances prefer low cost fares stag schedules 3.MA RKET voice (as of 2007) II.PROBLEM STATE! MENT Southwest has been the top low-cost manufacturer of major airlines and remained Americas low-fare leader. It has been ranked fourth on lucks2011 list of Worlds Most prize Companies and is in the top rank for Customer Satisfaction as measurable by the U.S. DOT. Despite these positive recognitions, Southwest acknowledges that in that respect are...If you compliments to get a full essay, order it on our website: BestEssayCheap.com

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