How did Kodak change its strategy to respond to the opportunities and threats in the photographic imaging market

3. - How did Kodak change its strategy to respond to the opportunities and threats in the photographic imagery market? In the beginning the strategy followed by Kodak delinquent to a cutting and a big market of the arrangement tomography in paper the photography was: mass doing to take down production addresss; maintaining the lead in technological ontogenesis; extensive product advertising; and the victimisation of a transnational business to exploit the world market. along virtually(prenominal) years the caller-out operated in monopoly, with a lot of investiture to growth and to unite the position, but the high cost, a stout structure do it to adapt to a low cost policy and new products such as the simple to subroutine 35mm camera or the instant photography, photographic laboratories and new products to put down images. Despite of the more truculent environment the chief executive director Colby Chandler changed the strategy of Kodak in scoreing to increase t he competitiveness and to take some opportunities of the market. The caller-up focus in 4 operate groups: image, cultivation systems, health and chemical. In the imaging group the idea was to crown some necessities in the photographic market, create new and cleanse products, and improve its position in the film processing market. So, the company had to reduce costs once more and bought some companies (Texas-Based, flurry Photo Inc.

) and formed ventures to create products with the flesh of Kodak (i.e. Matsushita or Chinon). withal it was needed to increase the amount in publicity to deal with other brands su ch as Fuji. The strategies of Kodak in the o! ther operating groups were basically to acquire companies in order to diversificate the business. That was possible because Kodak has been the leader in the photography market for many years, this capability do that was able to pay s in 1985 for... If you want to abbreviate a full essay, order it on our website: BestEssayCheap.com

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