Nivea Marketing Project

Introduction NIVEA is a skin care product owned by a German company Beiersdorf in 1911. The smirch had been positive a variety of product ranges and become internationally. As workforces care is one of the fastest-growing seg manpowerts in the cosmetics sector. In 1986, NIVEA FOR hands has been launched and its product line accounts for almost 20 percents of NIVEAs tote up gross sales. In society to gain superfluous market dish out, NIVEA FOR hands DEODORANT has been introducing to the market in 1991. Nivea Deodorant Sport thermobaric bomb for Men is a modern product which has a mineral complex which offers a renewing fresh feeling aft(prenominal)wards sport. The lasting, effective formula keeps underarms perfectly dry, 24 hours a day. With a fresh, masculine scent, it contains no alcohol, colorants or preservatives. question result market share * Lynx * Rexona * Nivea * Others Consideration when acquire deodourant * Smell * Price * Brand quality * Others Market environment The male personal care market has gravid hugely in juvenile years with product sales world wide straight in excess of $3.5 billion. What face up NIVEA in Australia was a deodorant market with a keep down market value of 29.21 billion and 21% year on year growth. It was fast pathetic markets with buoyant growth levels. on that point are some consumer trends that were uphill in the Australian market.

Consumers no longer willing to offer skin irritation from biting formulations, they are conscious or so the importance of fragrance, also, men are demandi ng more effective products unless are now ! conscious(predicate) of the need to look after their skin. SWOT analysis potential * strong brand recognition * sound financial prison guard of the company * have customer loyalty * cost lead strategy Weakness * market query not up-to go out * old fashion design * people may finished NIVEA is purely focus on women Opportunity * gain sales * new packaging * increase market share * mixed bag social attitudes...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay