Crunch Case Analysis

analytic thinking on concretion Case Situation Analysis Based on the No Judgments philosophy, the fittingness club Crunch supported an purlieu where people could stay in shape and be socialise without the intimidation factor Levine (the president of Crunch) saw in early(a) types of clubs (P.3). In order to win over the other competitors and hyperbolise in every stage of building this Crunch brand, the high indian lodge is al musical modes trying to antitheticiate itself from other conventional seaworthiness clubs and be the creator of a new trend in support, brand management, expansion approaches and so on. However, in my view, the most sonorous problem the social club confronts is that the Crunch brand would suffer its way as it expanded. That means, as Levine said, spending a extensive require of time mulling over how growth would affect the generals perception of the Crunch brand (P.11). For example, Crunch had been in discussions for some(prenominal) mo nths with an Atlanta-based federation SportsLife, about acquiring its chain of six fitness facilities. The critical reason why the company considered this business for a long time is that the company confronted choices: whether to give up the companys current business model, both in backing and positioning, or to stay with the traditional business structure and go through alternating(a) methods for market penetration.

Alternative Courses of Action From my perspective, the first alternating(a) motion is that the company could let off build a flagship adroitness in Atlanta by purchasing SportsLife to have antithetical kinds of ex ercise gyms aiming at different age groups a! nd retails for fitness dissemble manufacturers of Crunch brand. One of the turn a profits of this action is that even though the purpose of tar eviscerate consumers is widened, the unique style of brand Crunch wouldnt be misunderstanding. Because it still focuses on being an innovative schoolmaster of fitness field, and desires to spread out the idea to more people. Another benefit is that it could turn the concussion between Crunch and...If you want to get a safe essay, order it on our website: BestEssayCheap.com

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